• Tell it about your business. A few messages, or just paste your website — it pulls in your products, prices and hours.
• Share your QR code or link. On the counter, your packaging, your Instagram bio — customers open it in WhatsApp.
• Customers chat, it handles it. Questions, orders, bookings. You only hear about what matters.

Every week you get a Money Report in the chat — the biggest gaps, what each is worth, and a one-tap fix:

• "14 customers asked for matcha — you don't sell it (≈ ฿2,400/month)" → add it, and everyone who asked is told
• "Saturdays are full — 9 people couldn't book" → open more slots
• "6 regulars have gone quiet" → win them back, tested on half so you see the real difference
• Competitor reviews, market prices, local businesses to sell to, and promos planned before the rush
• Then it measures what each move actually earned

• Ask anything about your business — any time of day
• Browse with photos, order and pay right in the chat
• Book appointments, get reminders, reorder "the usual"
• Reach you when they need a real person

Text it like you'd text a manager:

• "Croissants are sold out" · "add banana bread £3"
• "How did we do this week?" · send a receipt and it logs the expense
• "Remind me Friday to pay rent" · "every Monday, send me last week's sales"
• Run more than one business from the same chat

Tell it once how you handle things — it follows every time.

• "For quotes, ask for photos and the postcode, then send them to me"
• "Bookings under 24 hours need a deposit"
• "Never give discounts unless I say so"

• Nudges you about waiting orders, low stock and empty slots
• Reminds customers and follows up on unfinished orders
• Remembers your customers and how you like things done
• Can use its own browser for tasks on other websites — with your OK

WhatsApp lets a business message you freely for 24 hours after you last messaged it. After that, it can only send short, pre-approved updates — it's how WhatsApp keeps everyone's inbox free of spam, and it applies to every business on WhatsApp.

What that means with Surge:

• While you're chatting, everything arrives in full, instantly.
• If you've been quiet for a day, you'll get a short update instead — like "New order #12 — tap to see the details".
• Tap it or reply, and the full message arrives straight away. Nothing gets lost.
• Reply STOP anytime and we won't send you messages you didn't ask for.

On LINE there's no 24-hour limit — replies arrive in full, any time.

• Everything you ask for arrives instantly, in full.
• Messages we start for you — like reminders and new-order alerts — come from the account's monthly LINE message allowance.
• Reply STOP or block the account anytime, and we won't send you messages you didn't ask for.

• Anything involving money or messaging lots of people waits for your tap
• Only the real owner can switch a business on — we verify it
• Customers never see your data, and attempts to trick it are screened out
• Encrypted connections and backups, data kept separate per business, never sold — how we protect your data

Free for 14 days — no card needed. Then:

• £29 a month — includes 1,500 AI replies every month
• Need more? 1,000 extra replies for £15 — they never expire
• Taps on buttons, menus, orders and bookings are always free
• Type credits in the chat anytime to see your balance. Cancel anytime.

Personal AI assistants work for one person. Surge sits between your business and your customers — serving them on WhatsApp while you stay in control.